Best before

Last sale day

We have developed our own inventory system that keeps track of products based on the best before the date and our products are shipped in the order that it is the oldest that goes out first. We sell a product up until it has 2 weeks left on its best before date, so that it can get to you while it's still usable. After a product reaches 2 weeks until the best before date hits, the product is taken down from the store and donated to charity. Often, a price reduction may occur as it approaches the best before date.

Best before

"Bäst före" can be translated to "best before" (Best By). In Sweden this is a mandatory marking for food and beverages. It means that the producer guarantees that the product will taste and look as intended until this date. Usually nothing happens after this date and consumption is not harmful. Eventually, however, the quality of the product will decrease. After the best before date, spices can taste less, yest may not work as good and things like that. Food that is stored right can stay fresh long after the printed best before date.

The National Food Administration of Sweden can explain more about this marking.

Smell, look and taste. Don't just throw away food. Your senses are often perfectly suitable to judge if the food is eatable or not.

Use by date (Expiry date)

"Sista förbrukningsdag" or use by date is something completely different than the best before date, don't mix them up. Food that have passed the expiry date should not be consumed.

Manufactured date (MFG)

Some items are marked with the date that they were manufactured. This is obviously always a date in the past.